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Research reports

An investigation to subscribe to a major qualitative review of prepared soup market in the UK

At the end of March 1975 CRAM Ltd, the country's leading specialistsin psychological consumer research, will undertake a large-scalequalitative research study of the Prepared Soup Market. The research will provide a Motivational Analysis of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 17, 1975
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Citation

, C. (1975a, February 17). An investigation to subscribe to a major qualitative review of prepared soup market in the UK. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/an-investigation-to-subscribe-to-a-major-qualitative-review-of-prepared-soup-market-in-the-uk


Research reports

Binaca

Ciba-Geigy plans to launch an aerosol breath freshenerspray called BINACA in the UK. This company brandhas achieved success in both North America and othercountries, and it is probably intended to follow thesame format in the UK. Consumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1975
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Citation

, C. (1975a, January 23). Binaca. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/binaca


Research reports

Qualitative research on packaging for Harmony hair spray

Elida-Gibbs are planning to launch a new Harmony range ofshampoo, hair spray and setting lotion spray for whichthree alternative designs have been prepared.The basic objectives of this piece of research thereforewere:1. To establish which of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 18, 1975
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Citation

, C. (1975a, January 18). Qualitative research on packaging for Harmony hair spray. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-packaging-for-harmony-hair-spray


Research reports

Qualitative research on Belladonna

Licensing difficulties made use of the name Della Francescaimpossible, and a subsequent piece of research showed thenames Carrissimo and Belladonna were unsuitable because of theirhigh association with other products. Further research wasrequired to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 16, 1974
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Citation

, C. (1974a, December 16). Qualitative research on Belladonna . ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-belladonna--10487


Research reports

Qualitative research on Black Magic packaging

This report contains the results of two consecutivestudies on Black Magic packaging:Part 1 examined responses to several alternatives'rose' designs and to a stiffer lid. Thiswas based upon 6 group discussions.Part 2 examined responses to the red...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1974
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Citation

, C. (1974a, December 03). Qualitative research on Black Magic packaging . ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-packaging-


Research reports

Qualitative research on Sweet Home development

Earlier market positioning research by CRAM on StrongholdAerosol Spray Disinfectant indicated that a particularaspect of Sweet Home, i.e. the soft furnishings use appearedto be a viable positioning for the product in its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1974
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Citation

, C. (1974a, December 01). Qualitative research on Sweet Home development. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sweet-home-development


Research reports

Report on qualitative research on Mum repackaging

In January 1974, DAY LONG (Reckitt & Coleman) was introducedwhich has been seen as a direct challenge to Mum's position.Although it is too early to ascertain a direct threat it isexpected that over time Mum will have to anticipate changesin...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1974
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Citation

, C. (1974a, December 01). Report on qualitative research on Mum repackaging. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-mum-repackaging


Research reports

Checkwate label

In March 1974 consumer research was carried out to determinehow two new Chekwate labels design performed against thecurrent labels. While it was felt that one of those designsprojected a more desirable image than the existing label,it failed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1974
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Citation

, C. (1974a, November 03). Checkwate label. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/checkwate-label


Research papers

The package is the last message

The package is the last message transmitted to the consumer before he makes his decision to buy or not to buy. But is the message always understood? Many things have changed in the last few years. Products, packaging techniques, the environment of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Daniel W. Drummond
September 1, 1974
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Citation

Drummond, D. W. (1974a, September 01). The package is the last message. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-package-is-the-last-message